《WordPress电子商务运营从入门到实战》2021.07

https://detail.tmall.com/item.htm?spm=a1z10.1-b.w9858442-8055933095.4.fH3HiL&id=650047794730 天猫
http://product.dangdang.com/29265931.html 当当

http://www.tup.tsinghua.edu.cn/booksCenter/book_09061401.html   清华大学出版社

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                        京东

目 录

课件下载

基础简介篇

第1章概述.................................................................................................002 

1.1 电子商务概述................................... 002

1.3 WooCommerce 电子商务插件概述.. 005 

1.2 WordPress 概述................................. 004

第2章本地计算机搭建服务器环境.............................................................007 

2.1 AppServ 环境安装............................... 007

2.3 WooCommerce 插件安装.................... 020

2.2 WordPress 程序安装........................... 014

功能使用篇

第3章“文章”功能..................................................................................028 

3.1 所有文章............................................. 028

3.3 分类目录............................................. 036

3.2 写文章................................................. 031

3.4 标签..................................................... 041

第4章“媒体”功能..................................................................................045 

4.1 媒体库................................................. 045

4.2 添加..................................................... 049

第5章“页面”功能..................................................................................054 

5.1 所有页面............................................. 054

5.2 新建页面............................................. 057

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WordPress 电子商务运营从入门到实战

第6章“评论”功能..................................................................................062 

第7章WooCommerce 功能........................................................................069 

7.1 订单..................................................... 069

7.2 优惠券................................................. 076

7.3 报表..................................................... 079

7.4 设置..................................................... 082

7.5 状态..................................................... 109

7.6 扩展..................................................... 112

第8章“产品”功能.................................................................................. 115 

8.1 全部产品............................................. 115

8.3 标签..................................................... 128

8.2 添加新的............................................. 117

8.4 属性..................................................... 132

第9章“外观”功能..................................................................................141 

9.1 主题..................................................... 141

9.3 菜单..................................................... 170

9.2 自定义................................................. 147

9.4 主题编辑器......................................... 173

第10 章“插件”功能................................................................................176 

10.1 已安装插件....................................... 176

10.3 插件编辑器....................................... 179

10.2 安装插件........................................... 178

第11 章“用户”功能................................................................................180 

11.1 所有用户........................................... 180

11.3 我的个人资料................................... 186

11.2 添加用户........................................... 183

第12 章“工具”功能................................................................................190 

12.1 可用工具........................................... 190

12.2 导入................................................... 193

12.3 导出................................................... 195

12.4 站点健康........................................... 196

12.5 导出个人数据................................... 199

12.6 抹除个人数据................................... 202

第13 章“设置”功能................................................................................205 

13.1 常规................................................... 205

13.2 撰写................................................... 211

13.3 阅读................................................... 212

13.4 讨论................................................... 217

VI 

13.5 媒体................................................... 219

13.6 固定链接........................................... 221

13.7 隐私................................................... 225

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目录

运营实践篇

第14 章备份...............................................................................................230 

14.1 

备份服务器程序至本机................... 231

14.2 

备份服务器数据库至本机............... 234

第15 章电商运营实战（画室）..................................................................236 

15.1 管理员：新建商品........................... 237

15.2 客户：购买商品............................... 244

15.3 管理员：查看订单........................... 248

15.4 客户：支付购物款........................... 249

15.5 管理员：发货和录入快递订单号... 249 

15.6 

客户：查看快递订单号和等待

收货.................................................. 250 

15.7 

客户：确认收货............................... 251

15.8 

管理员：完成订单与确认评论....... 252

15.9 

客户：查看完成订单与查看评论... 253 

第16 章数据库架构....................................................................................255 

16.1 

WordPress 数据表............................. 256

16.2 

WooCommerce 数据表...................... 269